Reveal Systems
Reveal System is a web-based analytics platform designed to track and analyze foot traffic in shopping malls. Its features include counting visitors by specific entrances, analyzing movement patterns within the mall, monitoring vehicle parking durations, generating detailed comparative reports, and tracking the behavior of both new and returning users.
Project overview
Reveal System delivers valuable insights into customer behavior by distinguishing between new and returning visitors, empowering mall operators to tailor their marketing and operational strategies accordingly. Advanced reporting tools enable the generation of detailed, comparative reports, allowing for comprehensive trend analysis and performance evaluation.
This platform is ideal for shopping mall operators, retail managers, marketing teams, and facility managers seeking data-driven solutions to improve operational efficiency, enhance customer satisfaction, and drive business growth.
- 1 Front-end Developer
- 3 Backend Developer
- 1 Project Manager
- 1 QA
Team
- UX/UI Design
- Website Development
Services Provided
- Poland
- Retail
- 2018 - 2022
Market
Industry
Timeline
Technologies & Tools
Challenge
Accuracy and reliability of data collection: Distinguishing between new and returning visitors added another layer of complexity, requiring advanced algorithms to minimize errors and ensure reliable insights.
Data security and privacy concerns: The system needed to incorporate robust security measures to protect user information and prevent unauthorized access, while also maintaining transparency to build trust with stakeholders.
Features & Solutions
- Optimized Mall Operations: Utilizes cutting-edge AR technology to create an immersive and engaging user experience, making environmental education interactive and compelling.
- Improved Customer Experience: Understanding movement patterns allows for creating a more enjoyable shopping experience, such as strategically placing promotions or amenities.
- Informed Marketing Strategies: Insights into new versus returning visitor behavior help tailor campaigns to attract and retain customers.
- Strategic Decision-Making: Advanced reporting tools empower mall operators to make informed, data-driven decisions for long-term growth and profitability.
Results & Feedback
The implementation of the Reveal System delivered significant benefits and received positive feedback from stakeholders. One of the most notable outcomes was the improvement in operational efficiency. By leveraging real-time data insights, mall operators were able to optimize resource allocation, such as deploying staff to high-traffic entrances during peak hours. Parking management also saw substantial improvements, reducing congestion and enhancing the overall customer experience.
The system’s ability to track visitor behavior and analyze movement patterns provided valuable insights into how customers navigated the mall. This enabled operators to identify high-traffic zones and underutilized areas, which informed better layout designs and the strategic placement of promotions and amenities.